LOW LOW LOW draught prices at selected Luyt Lager venues.

Venues include:

- Primi (Ballito)

- Spur (Ballito)

- Mamma G’s

- Siggies

- Fish Factory

- Simbithi

- Sher Jo’s (Amanzimtoti)

- Prince’s Grant

Contact: Louis Luyt Jnr

Phone: +27 (0) 32 946 3290 FOR IMMEDIATE RELEASE

7 June, 2011

LUYT BREWERY SHUTS BALLITO OPERATIONS

Luyt Brewery will cease its Ballito operations from 30 June 2011, with LLG International, the Holding Company, selling the Brewery Assets to an independent entrepreneur and entering into an equity partnership with the continued brewing of Luyt Lager under License in Stellenbosch, Western Cape.

“The Luyt Brewery, and specifically the Luyt Family, would like to thank those customers who have unquestionably, wholeheartedly and independently supported the Luyt Brewery brands. The Brewery has had fantastic support from its selected suppliers and distributors for which we are truly and sincerely grateful.  The Management also thanks our Luyt Brewery Beer Ambassadors for their tremendous loyalty to our brands, always supporting events and promotions, and enjoying the taste of freshly brewed Real Beer.”

“Most importantly, we thank our devoted staff members and consultants who worked tirelessly to create awesome beers, committing their hearts to the business and the culture of brewing, showing fantastic loyalty to the Company.  Their dedication was exemplary and heartfelt.”

The decision comes as a result of a variety of reasons contributing to a very difficult and emotive conclusion. Some of the main contributors however were the difficult trading conditions caused by the ever increasing Local Authority Levies and Charges in concert with a lack of support from the local community for the consumption of Luyt Brewery Brands.

Luyt Jnr emphasized that “Businesses situated in Ballito and KDM are under severe stress and it is our belief that we can indeed achieve much better results with our assets in an area where there is more eagerness from a Local Authority to assist with the establishment fledgling industries. This, coupled with the other extraneous factors, led to the decision to relocate a cumulative investment of nearly R10 million which, of course, is now lost to the KDM region.  With a relocation of this nature, job losses are also regrettably inevitable, and Luyt Brewery will unfortunately have to retrench at least 7 employees.”

A further critical factor also included the lack of support from the local community for a business of this nature. Luyt added, “It was our sincere belief when we established the Brewery in Ballito that residents would be proud of a local industry such as a Micro Brewery in its own ranks. The decision to establish the Brewery in Ballito was not taken lightly at the time. It was coupled with a substantial capital investment and, evidently, a misplaced expectancy of significant support from the local community. The Dolphin Coast economy has clearly not matured enough to absorb the commercial demands of such a venture.

LLG International will remain in equity partnership with Deon Engelbrecht, formerly from PSG Consult, in transposing and re-establishing the Micro Brewery with a Restaurant in the new Woodmill Development in Stellenbosch, developed by the Steinhoff Property Division.  The Brewery will be known as StellenBräuhaus, interlinked with the Stellenbräu Restaurant which will proudly brew, carry and distribute the Luyt Lager brand under license.

LLG International will continue to focus on its various other portfolio investments including a farm in the Western Cape that produces Export Table Grapes and various other commodities such as cattle, sweet corn and wheat.

For more information please contact Louis Luyt Jnr at 032 946 3290.

ASK FOR YOUR ENTRY FORM!!!

Competition venues:

-          Beira Alta

-          Bistro Bar

-          Collisheen

-          Durban Wings Club

-          Fish Factory

-          Karibu

-          La Spagia

-          Mamma G’s

-          Mozambik

-          Mundo Vida

-          Omaha Spur

-          Primi

-          Prince’s Grant

-          Sher Jo’s

-          Siggies

-          Simbithi

-          Umhlali Country Club

-          Verde

-          Luyt Lounge

-          Pumula Beach Hotel

-          Beach Bistro

-          La Fiamma

-          Julio’s

Competition Details:

-          Win a five night stay for 2 adults and 2 children

-          Buy a Luyt Brewery beer and stand a chance to win a trip to Pumula Beach Hotel

-          Comp start: 17 March 2011

-          Closes: 17 July 2011

-          Draw to be made: 22 July 2011

Buy a Luyt Brewery beer and stand a chance to win

Luyt Lager promo girls and fantastic prize give aways could be found at two selected venues.  These two venues each had live music on the evening as well as their own selection of Irish inspired cuisine.  The two venues were,  Karibu pub and Simbithi Country Club.

It was an amazing evening of live music, green beer and just plain old joyful partying – which the Irish are very well known for!  Thanks to every one who attended and had a taste of the magic green beer…

“The Doctor was puzzled ‘I’m very sorry Mr O’Flaherty, but I can’t diagnose your trouble. I think it must be drink.’Don’t worry about it Dr Cullen, I’ll come back when you’re sober.’ said O’ Flaherty.”

Packed Simbithi Country Club

Irish spirit running high

Zuma and the guys doing their thing at Simbithi

Another green Luyt Lager at Karibu

Green Luyt Lagers all around!!!

Come join us for our first ever St. Paddy’s day celebration at selected venues accross the KZN coast.  Luyt Lager “green beer” can be found at the following venues:

- Karibu Pub

- Simbithi

- Primi Plantation

- Siggies

- Verde (Umhlanga)

- Sher Jo’s (Toti)

- Collisheen Estate

- La Montagne Hotel

Live music and Luyt promoter girls will be at:

- Karibu Pub

- Simbithi

It is going to be a night not to be missed.  Special St. Paddy’s day T-shirts and cases of beer to be won at each venue!!!

Top of the morning to ya...

Thank you to the Hampshire Hotel for their support!

Prize winners and the owners of the Hampshire Hotel

The Beat Braai ‘N Beer evening this time around was no different!!!  A new introduction to the evening was the eventful SUMO suit wrestling competition.  Once in the suit the two competitors had to try and push each other out the SUMO ring…  It was a good laugh!

The Luyt pong table was also a busy place, as there were some tightly contested matches.  Hailey the guest artist on the evening kept the crowd entertained and even took song requests from those at the braai.

We would like to thank everyone who attended the braai function.  Don’t forget next months braai evening and the exciting addition of the Luyt mechanical bull…

Luyt Brewery

SUMO suit wrestling

The perfect way to end of the working week

The winning Luyt pong team

Luyt Breweries would like to thank everyone who attended each event as well as those restaurants who kindly opened their venues to us…  Look out for our next promotional run and big competition.

Mundo Vida - the outside deck

Lovely view from the deck

Live music on a Sunday afternoon